Articles

Fake fur poisons environment, new scientific study proves

Fake fur is poisoning the environment with micro plastic particles, a new report has found. The analysis carried out by independent experts from the Organic Waste Systems laboratory in Ghent, Belgium, has found that fake fur is toxic to the environment.

Sustainability and transparency are key to luxury’s success

Environmental concerns are increasingly top of mind for every business, despite Donald Trump’s denial of global warming. Leading businesses confirmed their commitment to the cause at Davos a couple of weeks ago when they launched FReSH, the Food Reform for Sustainability and Health program...

Real fur is the natural and sustainable choice

With fake fur, comes fake claims: claims to sustainability, to ethical consumption, to environmental responsibility. These claims couldn’t be further from the truth, which is that natural fur is the material that continues to be one of the most natural and sustainable materials in the fashion world.

FURMARK - our way into sustainable and responsible future

In today’s world, keeping transparent is the only way for brands and companies to survive, as consumers have become better educated and informed about the choices they make. It is becoming more and more clear that companies cannot hide anymore, and must ensure their operations are transparent and responsible.

Fur industry says “it’s time to call out the fake news about fake fur"

Faux Fur is more than a faux pas, it’s poison

One of the arguments most beloved of the anti-fur lobby is that faux fur is actually better for the environment than the natural fur. That argument, however, is as fake as the apparel it supports. And some new research has thrown the whole issue around man-made fibres more generally into the limelight.

Fake fur is not for vegans

FAKE fur can no longer be seen as vegan friendly after an investigation has shown it contains leather, wool and even goat hair. Animal rights activists have long tried to persuade the vegan community to ditch natural fur in favour of fake fur, claiming it is animal free.

Fake fur fakers exposed: They sell natural fur but label it fake

Natural fur is being mislabeled and sold as fake fur, an investigation has found. Top UK stores, who had no knowledge of the mislabeling, removed the fashion items from their shelves following the revelation.

Don't fake it with fur

Have you ever heard that fake fur is actually better for the environment than the real thing? Sorry to disappoint you- but this argument is as fake as the apparel it supports. While some of the fake garments might appear expensive and current, in fact they are way cheaper than the real deal. Here are some of the reasons why.

Fur and natural fibre is more sustainable than synthetics, say experts

FASHION experts and academics have questioned the environmental sustainability of synthetic or vegan clothing. They say the so-called vegan-friendly products include thousands of synthetic fibres which harm ocean creatures. Synthetic garments are also made from petroleum which is not biodegradable, they say.