Don't fake it with fur

Have you ever heard that fake fur is actually better for the environment than the real thing?

Sorry to disappoint you- but this argument is as fake as the apparel it supports.

While some of the fake garments might appear expensive and current, in fact they are way cheaper than the real deal. Here are some of the reasons why.

Firstly, it takes one gallon of oil to make just three fake fur jackets…

Fake fur is made from non-renewable petroleum based products such as nylon, acrylic and polyester so it then has to be treated with heat and chemicals to improve its look and feel…

These processes alone use three times as much non-renewable energy as the production of natural fur. They also double the risk of ill health due to emissions of toxic substances during production.

Surely, a new generation of ultra-woke young people, who care more about sustainability and climate change than their predecessors should know that… And pause for thought at the tills when buying fake fur items.

But unfortunately, with fast fashion at a raise we consume far more garments than ever before, promoting child labour issues and dependence on foreign oil.

All in the name of high fashion… which is frequently cheaply made and often thrown out within months.

A scientific study conducted by Waste and Resources Action Program back in 2015 revealed that an average woman wears a fast-fashion item just seven times before it ends up in landfill…

Most of those items are plastic based polyesters, nylons and acrylics with years of use left in them. To compare, try and leave your natural fur jacket in the back garden… it will decompose within a year.

Also imagine the environmental impact of washing faux fur. Researchers at the University of California at Santa Barbara, have found that, on average, synthetic fleece jackets release 1.7 grams of microfibers each wash, and that is having a devastating effect on our rivers, oceans and marine life.

A study published by Orb media, a non-profit journalism organization based in Washington, D.C., in the last quarter of 2017 also revealed that 83% of tap water samples collected around the globe contained micro plastics.

The highest rate was found in the US with 94% at sites including Congress buildings.

European nations including the UK, Germany, and France were not spared either. They had the lowest contamination rate, but it was still 72%.

If for one or the other reason polluting marine environments is not one of your main concerns, just think how synthetic microfibers work their way up the food chain… straight to your plates.

That would sound horrifying to many…

Why would people willingly want to be faking it with fur, when it’s one of the most natural and sustainable materials used in the fashion world?

It’s eco-friendly at every stage of its production and is completely biodegradable, unlike fake plastic fur.

Natural fur can also be restyled, remodelled and upcycled, meaning it can be passed on through generations.

Consumers often choose natural fur as it lasts for decades, rather than being part of the disposable fast fashion cycle.

Fur industry offers unmatched sustainability right from the beginning. The food given to farmed animals are usually the remnants from food waste, and their waste is used to create high-quality fertilisers, biofuels and biodiesel-all of which are part of a huge change to reduce CO2 emissions on our planet.

Its dressing process meet the highest environment standards and when is discarded, it’s completely biodegradable and will break down in a few months.

The fur trade helps to support remote hunting tribes, from the Inuit people of Greenland to the Nomadic Sami trades, by providing them with a means to make a liveable income and supporting their traditional lifestyles.

But what about wild fur?

Wild fur is a recognized and widespread aid to wildlife management regulated by governments under the advice and supervision of wildlife biologists.

Today’s fashion is all about the eco footprint and understanding the source of materials and making sure the entire production chain is responsible and regulated.

Now the ethical manufacturing and ecological materials are key areas of development in textiles and fashion at large.

And while a slew of brands and retailers select faux furs to promote and claim sustainability, fake fur materials are just as controversial as hazardous chemicals such as petroleum and plastic.

So, next time you consider buying a fake fur item think- does it actually make sense to buy a product full of chemicals and plastics when you can have a natural and biodegradable fashion item like natural fur.

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