Real fur is the natural and sustainable choice

With fake fur, comes fake claims: claims to sustainability, to ethical consumption, to environmental responsibility. These claims couldn’t be further from the truth, which is that natural fur is the material that continues to be one of the most natural and sustainable materials in the fashion world. This is a truth to which the International Fur Federation fully commits, by promoting the healthy and green uses of fur throughout all aspects of the supply chain, and by continuously seeking new ways to improve the environmental footprint of fur production. At each stage – from the farms to the fashion houses – we are proud to say that the production and sale of fur is sustainable for the environment, and for the enjoyment of future generations.

Perhaps the most obvious distinction between real fur and its fake alternative, is that only real fur comes from a wholly natural source. Whereas chemical-based fake furs end up in landfill, the real thing lasts for decades and is completely biodegradable.

What’s more, is that the green benefits of fur farming are not contained to the fur sector alone. In fact, fur-farmed animals eat the waste bio-materials of other sectors such as fish and meat, preventing it from being wastefully disposed and at the end of the farming process, any waste is turned into produce such as bio-fuels or fertilisers.

There are a variety of processes involved with the production of fur that are all thoroughly regulated in the best interest of the environment. When it comes to the farming of wild fur, strict governmental quotas are set to sustain population levels for the optimum health of the eco-system, and the money generated from the sale of pelts generates a vital income for indigenous communities.

Moreover, all chemicals used in the dressing of fur are regulated to ensure environmentally responsible practices. In fact, the fur trade uses the same or gentler chemicals, which are used in the tanning and fabric dyeing industries.

In early 2017, fake fur was exposed as anything but vegan friendly, after an investigation showed that it contained a range of animal products. Camlet was just one of such materials, a woven fabric that is originally made of camel or goat’s hair. Wool was also found to be contained in fake fur, a material well known as being obtained from sheep. The research also found that cashmere from goats and angora from rabbits was contained within fake fur.

If this won’t stop fake fur being used to make dresses, coats and jackets from the high street to the designers, then it should be no different for the real thing either. With such genuine and impressive sustainability, natural fur doesn’t need to pretend to be anything different.

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